Deaf and hard of hearing customers twice as likely to write positive reviews, data shows

Twelve percent of the US population is twice as likely to leave positive reviews: Deaf and hard of hearing customers.  It’s a stark contrast to a recent Salesforce study: Consumers (in the general population) are twice as likely to share bad customer service experiences than good ones.  Last month, deaffriendly.com - a [...]

By |2021-09-08T20:08:17+00:00September 8th, 2021|Business Tip|0 Comments

Deaf during a pandemic: A year in review

It has been over one year since the COVID-19 pandemic emerged and resulted in massive, monumental changes to the way we live our lives. From state-mandated closures to disrupted supply lines, to virtual learning/remote working, and wearing masks in public, no one has been immune to the effects of this pandemic. The [...]

By |2021-04-14T00:22:33+00:00April 14th, 2021|Deaf Awareness|0 Comments

Introducing “Deaf-Friendly BASICS” for busy customer service professionals

Feeling accessibility-stuck? Don’t have time for a full-blown American Sign Language course, but want to better serve deaf and hard of hearing people? Skill up on seamless communication with deaf and hard of hearing customers, in just one hour or less. Launching February 1st, deaffriendly Consulting’s on-line course, “Deaf-Friendly BASICS” is a [...]

By |2021-02-01T21:15:35+00:00February 1st, 2021|Business Tip|0 Comments

Turn a negative review into a deaf-friendly one

Let's face it, it’s tough getting negative feedback. No one likes it, whether you’re an individual or a business. While eighty percent of reviews written by deaf, deafblind, and hard of hearing people on deaffriendly.com are positive, the deaf-challenged experiences deaf customers face lead to twenty percent of reviews that are three [...]

By |2021-01-25T18:32:10+00:00January 25th, 2021|Business Tip|0 Comments

Podcasts growing in popularity during the pandemic — but many tune out deaf audiences

With in-person events a distant memory and no end to Zoom fatigue, people are turning to a fast-growing medium: Podcasts. With so many of us stuck at home, podcasting is becoming an easy-to-consume, “snackable” form of content. According to data on 12,000 podcasts, downloads by U.S. listeners in September 2020 increased 150% [...]

By |2021-01-11T18:50:46+00:00January 11th, 2021|Business Tip|0 Comments

Bringing deaf-friendly service to the parking lot

“Curbside pickup” is one of the many buzzwords 2020 has given us. But unlike roller skate soda fountains and drive-through cinemas, it is likely to stay.  Once both major businesses and mom-and-pop retailers implemented this service to curb (pun intended) the spread of COVID-19, it became clear: curbside pickup is an example [...]

By |2020-12-08T18:47:22+00:00December 8th, 2020|Business Tip|0 Comments

5 soft skills to help you become deaf-friendly, especially in a pandemic

From Python coding to engine assembly, the corporate world banks on hard skills. Job descriptions are seemingly 90 percent hard skills, tossing in a vague soft skill (“motivated self-starter,” anyone?). But soft skills are the secret sauce for retaining consumer loyalty, great user experiences, and being a deaf-friendly business. In fact, as [...]

By |2020-08-24T18:36:03+00:00August 24th, 2020|Business Tip|0 Comments

A social justice movement can ignite overnight. How can you make your event deaf-friendly and accessible?

George Floyd’s killing in June set off massive protests and demonstrations across the globe. A month later, our nation celebrated the 30th anniversary of the Americans with Disabilities Act (ADA). Part of celebrating is recognizing why it’s vital to have peaceful and accessible assembly: Overnight, social justice advocates, and community organizers had [...]

By |2020-08-04T18:21:58+00:00August 4th, 2020|Business Tip|0 Comments