Tapping into lived experiences: the secret sauce of developing deaf-friendly businesses

All businesses are hungry for the expertise that takes them to the next level. But what, exactly, is expertise? Acronyms like “SME” (Subject Matter Expert), “ninja,” and “rock star” have long been standard in job descriptions.  Everyone always wants a rock star. But it’s not limited to an MBA, university prestige, or [...]

By |2022-05-24T18:25:31+00:00May 24th, 2022|Business Tip, Deaf Awareness|0 Comments

What’s in a name? When it comes to customers with hearing disabilities, labels matter

Over 48 million people in the U.S. live with hearing loss- and they are far from a monolithic group. We live in an era that celebrates sign language and Deaf Culture on a scale that previous generations never imagined. Deaf artists share the Super Bowl halftime spotlight. Deaf actor Troy Kotsur (CODA) [...]

By |2022-02-21T19:39:06+00:00February 21st, 2022|Business Tip, Deaf Awareness|0 Comments