In the heart of Omaha, a moment of warm connection unfolded, forever changing the perspective of a deaf customer. Renca Dunn, a deaf influencer was braving a chilly day when she paused outside a local coffee shop. To her astonishment, the cashier inside began communicating with her in American Sign Language (ASL) [...]
After its first virtual conference in 2020, the National Association of the Deaf is back with another milestone: hosting its biennial #NAD2022 conference in Orlando, FL for the very first time. Long-time NAD members may remember New York, NY, Washington, D.C, Chicago, IL, and Cincinnati, OH as frequent host cities (prior to [...]
All businesses are hungry for the expertise that takes them to the next level. But what, exactly, is expertise? Acronyms like “SME” (Subject Matter Expert), “ninja,” and “rock star” have long been standard in job descriptions. Everyone always wants a rock star. But it’s not limited to an MBA, university prestige, or [...]
In 2012, Melissa “echo” Greenlee had an ambitious idea - to crowdsource all deaf consumer experiences on a public review platform. This month, we celebrate the 10-year mark of this entrepreneurial journey. The spark? An Indian restaurant hung up on her video relay call before she could even finish signing “naan”. The [...]
Twelve percent of the US population is twice as likely to leave positive reviews: Deaf and hard of hearing customers. It’s a stark contrast to a recent Salesforce study: Consumers (in the general population) are twice as likely to share bad customer service experiences than good ones. Last month, deaffriendly.com - a [...]