Digging Deeper: It takes two to tango, especially in deaf and hearing conversations

A great conversation is like Fred Astaire and Ginger Rogers in action: dance partners in sync with each other, aware of and anticipating next steps, and quickly adapting from start to end. No matter what “language” they used - vaudeville, ballroom dancing, tap dancing, soft shoe, or ballet - this legendary pair [...]

By |2022-06-15T04:21:08+00:00June 13th, 2022|Business Tip, Deaf Awareness|0 Comments

Tapping into lived experiences: the secret sauce of developing deaf-friendly businesses

All businesses are hungry for the expertise that takes them to the next level. But what, exactly, is expertise? Acronyms like “SME” (Subject Matter Expert), “ninja,” and “rock star” have long been standard in job descriptions.  Everyone always wants a rock star. But it’s not limited to an MBA, university prestige, or [...]

By |2022-05-24T18:25:31+00:00May 24th, 2022|Business Tip, Deaf Awareness|0 Comments

What’s in a name? When it comes to customers with hearing disabilities, labels matter

Over 48 million people in the U.S. live with hearing loss- and they are far from a monolithic group. We live in an era that celebrates sign language and Deaf Culture on a scale that previous generations never imagined. Deaf artists share the Super Bowl halftime spotlight. Deaf actor Troy Kotsur (CODA) [...]

By |2022-02-21T19:39:06+00:00February 21st, 2022|Business Tip, Deaf Awareness|0 Comments

Five customer service fails when serving deaf or hard of hearing customers

Good customer service is the defining factor of any good business – especially important is the first point of contact. As deaf consumers, we frequent a variety of businesses daily such as retail establishments, grocery stores, restaurants, bars, coffee shops, and many more. If we experience bad customer service, chances are, all [...]

By |2021-11-29T19:37:34+00:00November 22nd, 2021|Business Tip|0 Comments

Introducing “Deaf-Friendly Tools: How to Hire and Effectively Work with a Sign Language Interpreter”

The unknown can be scary. Imagine that you’re doing business as usual, when a customer emails you a request you’ve never gotten before: sign language interpreting services. It’s natural to feel overwhelmed, awkward, and downright unsure how to take the first step. After all, interacting with deaf and hard of hearing people [...]

By |2021-12-13T23:20:56+00:00October 4th, 2021|Announcement, Business Tip|0 Comments

Deaf and hard of hearing customers twice as likely to write positive reviews, data shows

Twelve percent of the US population is twice as likely to leave positive reviews: Deaf and hard of hearing customers.  It’s a stark contrast to a recent Salesforce study: Consumers (in the general population) are twice as likely to share bad customer service experiences than good ones.  Last month, deaffriendly.com - a [...]

By |2021-09-08T20:08:17+00:00September 8th, 2021|Business Tip|0 Comments

Hey! Hey! Hey! It’s your birthday, Americans with Disabilities Act!

Signed into law on July 26, 1990, The Americans with Disabilities Act (ADA) is considered the most significant law that protects Americans with disabilities from discrimination and ensures they have access to employment, transportation, health care, education, communications, and places of public accommodation. Access barriers experienced by deaf and hard-of-hearing people are [...]

By |2021-08-16T19:40:52+00:00July 26th, 2021|Business Tip|0 Comments